UNG I BORÅS

In this project, I was commissioned to create a logo for Ung i Borås, an open youth activity aimed at young people in the city of Borås. A central part of the process was youth influence – rather than designing on my own, I went directly to the target audience to understand what actually captures their attention.

Through conversations with the youth, we explored together what they respond to visually: which colours they are drawn to, which shapes feel relevant, and what communicates their identity and values. Their input formed the foundation for the design decisions I made.

At the same time, I worked within the framework of the City of Borås graphic profile, meaning that colour choices and visual language were adapted to follow the city's guidelines. The challenge – and the strength of the project – lay in balancing the wishes of the youth with the graphic ruleset, while still landing on something that feels alive and relevant to the target audience.

The result is a logo that is not only aesthetically considered – it was created with the target audience, not just for them.

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HJÄLLBO PARKLEK

The logo's purpose is to be recognizable and playful - in its colors, shape, and placement. Therefore, both colors and font are vibrant but soft. Since it's a place for children, the communication should speak the same language and engagement.

Colorful, playful text spelling 'HjÄLLO PARKLEK', color palette with six circles, stylized alphabet in uppercase and lowercase, and the word 'BOB' in bold black font.
A colorful poster for Hjällbo Parklek summer program in Swedish, with schedule details including circus activities, cultural school, dance, building projects, gardening, Västerhavsveckan, family outings, a performance, and a popup-building event. The

EXAMINATION PROJECT
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THE GOTHENBURG BOX

2021

My examination project for graduation at Medieinstitutet Göteborg. I've made the whole project myself, including hand-drawn illustrations, also drawing the map. 
Here I'm showing the result of the design.

A illustrated map of a city with various landmarks and attractions labeled with blue signs, including references to the Botanic Garden, Art Museum, Liseberg, and Slottsskogen park, featuring a tram, ferris wheel, and icons for cultural locations.
A brochure titled 'The Gothenburg box' placed on a light gray background.
An open beige cardboard box with the words "The GOTHENBURG box" printed on the lid, placed on a plain light surface, casting a shadow.
A folded brochure titled "The Gothenburg Box" with beige background and white text, featuring a list of local attractions like the Garden Society, Art Museum, Andra Läng, Slottstogen, Lindberg, Botanic Garden, and more.
A illustrated city map with landmarks labeled including Andrássy, Haga, Art Museum, Lisberg, Botanic Garden, Slottskogen, and a tram; also showing lakes and green areas.
Hand drawn illustration of a blue and white train with a sign that says '4' and 'Angered', alongside a moka pot, a chocolate cookie, a cup of coffee, a cinnamon roll, and a traditional coffee cup with iced coffee. Text reads 'All illustrations are ha

JETSHOP X INTERNSHIP

Work for Jetshop from my digital designer internship 2020.

Overlapping large pastel-colored letters spelling out "SAS" in pink, purple, and peach on a white background
Pink background with white text that reads "Winning Together" and a black bowtie icon in the center.
Pink background with white text for Jethop branding, describing their SaaS commerce platform for retail and brands.
A chart showing a team with 45 employees, listing departments such as e-commerce strategy, finance, integration services, management, marketing, onboarding, product development, product management, sales, and support, with a pink background.

MOTION

Different short motion graphics.

School project about voting 2022. "Sweden is safer than ever", after a year of a lot of shootings including a shooting of a 12 year old.

School project together with Vilma Hultenius, Paul Nemorin and Tim Gustavsson.

Internal easter card for internship at Intraservice Göteborg stad.

WHOPS

School group project.

Colorful gradient logo of the letter W on a black background.
An iPhone displaying its home screen with app icons, next to a black background with a W-shaped logo in a gradient of purple, pink, and blue.
A fitness app dashboard showing a profile picture of a woman with braided hair, a greeting, mood rating, upcoming event, weekly goals, progress circle, rewards, bonus code, point transfer options, and before and after exercise photos.
A digital graphic design featuring a close-up of a person's arm wearing a textured, form-fitting blue sleeve, with a black background that includes the text 'Background texture' and 'FUSEKN.' Next to it are three vertical panels showing abstract, col
Screenshot of a digital user interface or app display showing progress, user interaction, a journal profile, clothing and weather notifications, and a smartphone with fitness goal updates.
Screenshots of a fitness app displaying activity progress, map, track history, and favorite routes, with a scenic outdoor photo of trees and a river.
Mobile app screen featuring user profile with photo, activity options including wardrobe, workout, journal, and weather, along with stats like training time, steps, and a logo at the bottom.
Color palette chart with six vertical color blocks ranging from purple to orange, and font samples for Segoe UI and Arial Nova in various weights and styles.
Collection of weather, activity, and emoji icons in black and white grids, including sun, clouds, rain, snow, exercise, music, navigation, and facial expressions.